Baked and byBike Win PepsiCo’s Snacks Innovation Challenge

Last night, PepsiCo’s “Chipsy Snacks Innovation Challenge” was held at the Sofitel Al-Gezira, to cherry-pick the best business ideas amongst nine entrepreneurs.

 

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After the presentation of nine different business ideas, judges announced the triumph of Baked by Nadine Azzam and byBike by Majo and his wife Noha.

 

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The two winners were offered a golden opportunity to receive a scholarship from IE’s exquisite business program. When the event ended, the nine entrepreneurs and the judges shared a nice picture, in appreciation of all the contestant’s efforts and creativity.

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