Several brands and organizations choose to shift their customers’ attention to October being Breast Cancer Awareness Month. As an attempt to spread awareness and support the cause, Source Beauty has been donating 5% from every beauty product sold in October to Baheya Foundation, the non-profit charity foundation for early detection and treatment of breast cancer.
According to the World Health Organization, around 2.1 million women are impacted by breast cancer each year, which is why many campaigns have been made to encourage women to do regular checkups and inform their circles about the topic.
We talked to Source Beauty’s Founder and CEO Lydia Schoonderbeek about this partnership, “as the aim of both Source Beauty and the Baheya Foundation is to provide financial services to women who are undergoing chemotherapy due to breast cancer. Charitable donations help better our community, especially that we are a female-powered brand, therefore it is essential that we make a real effort to improve what we can to give back to women.”
Source Beauty has been giving back in a different way when it started back in 2016, as it was originally a blog discussing the “beauty” realm, simplifying it to women who stress about it too much and often get dragged into confusing beauty trends. Since 2018, it has become an e-commerce company made by women for women, aiming at highlighting local beauty brands that produce high-quality products. From makeup and hair products to essential oils and dark chocolate, the website offers a wide range of self-care merchandise.
Online buyers and social media users have become more aware of their ability to make a change nowadays, which has come in handy for causes like the this one. Giving back is literally a few clicks away. “Millennials have driven the social responsibility movement, the notion of ‘giving back’ is very powerful not only to any brand but to its overall purpose. You don’t need a huge budget or full marketing team to execute a strong ‘giving back’ campaign.”
The act of giving back does not only benefit the cause, it adds value to everyone involved. When one works for a company that abides by corporate social responsibility, a general vibe of gratitude and gratefulness surrounds their work environment. “Donations are a great way to generously help nonprofit organizations that matter to you as an organization, your employees, and your community. Moreover, it helps employee morale, increased brand exposure, and tax deductions. In the end, what matters is that it gives a gift that gives back,” said Schoonderbeek.
