We are always on the lookout for new businesses that enter the Egyptian market anytime. This year, we are witnessing a corporate giant in the automotive lubricant business. Look no further, as Lubrex is here in Egypt now.
Bringing forth a wild competitive spirit in the field, it is a good idea to explore more about this company and understand what attracts companies like Lubrex to the surging Egyptian market and flourishing economy.
Who Is Lubrex?
Lubrex is a leading manufacturer of engine and machine lubricants for cars, ships, motorcycles, and industrial machinery. With International know-how and regional knowledge of the specific requirements of local markets, they make their products with the goal to prolong the operational lifetime of engines; while maintaining optimum efficiency of operation. The company’s HQ is located at the Hamriyah Free Zone, Sharjah, UAE.
Since 2005, Lubrex has earned its reputation for providing unmatched levels of support and services for clients. The road to realizing this success was through promoting innovation, quality, and transparency in all aspects of their business. This has, in turn, enabled Lubrex to enter over 80 different markets with the help of win-win partnerships offering the best of the business’s representatives around the world.
A Business With an Edge
Lubrex possesses a 200,000-square-foot plant equipped with state-of-the-art automated blending systems and machinery. The capabilities of such a plant allow it to avoid the human margin of errors and to keep the precise blending of all products.
This applied technology has earned Lubrex the certification and approval from major OEMs; namely BMW, Porsche, Volkswagen, Mercedes-Benz, amongst others
As for operational efficiency, the company has increased its competitiveness by utilizing the latest technologies in the business. Hence, it is no surprise that it received certifications from esteemed international standardization organizations such as ISO, API, and others.
With a primary focus on the GCC, Middle East, Far East, and Africa, Lubrex utilises its world-class technologies and local expertise to develop customer-based solutions using top-notch additives and mixing techniques to enhance the performance and operational efficiency of engines.
The Right Move for The Right Time
Egypt is now the number one destination for foreign investments in Africa. Positioned at the entrance, Egypt surely is a firm stage from which businesses can expand further into the continent. Given the current vision of the Egyptian government which is in line with the UN2030 vision, now is a good time for investors to make the move into Egypt.
The company has gathered an unprecedented amount of expertise; making it aware of the local market demands in GCC and the MENA region.
Lubrex aims to be one of the major players in the Egyptian market with a target of 10% market share within three years and be the Leading Brand in the market within five years.
Lubrex’s Sustainable Development Plans
Understandably, it is also worth mentioning that Lubrex is bringing forth a developmental plan that is in line with the Vision2030 for sustainable development.
Adding to the recent Egyptian developmental surge, Lubrex is planning to support the ongoing efforts to realize the Sustainable Development Goals (SDGs.) This support will come into the form of partnerships with key local players in the automotive, marine, and industrial sectors. With that in motion, The Egyptian market will have high-quality products that compete with their international counterparts; boosted with competitive prices that have up to 25% more feasibility.
First Step in Egypt
For the first time, Lubrex will be present as a sponsor of the Amino Brothers Racing Team in El-Gouna Rally. The race will be taking place on the 16th of this December.
Tell us more about your expectations for Lubrex. And which other company do you wish to see making a debut in Egypt?
