What do you need to know before Eid El-Fitr?
Selina Bieber, General Manager, MENA, GoDaddy, presented five tips entrepreneurs need to know before Eid Al Fitr, as it is an ideal opportunity for brands and small businesses in various sectors to connect with their customers and increase their sales, as this period is always witnessing a significant increase in spending, which provides all companies of all kinds with the opportunity to attract customers and enhance their business during the feast.
In this article, we will present all the tips and advice that Selena mentioned:
- Use time to your advantage
Begin early and take advantage of this limited-time opportunity. As people return to their normal schedules after a month of fasting, consumer behavior changes dramatically, both online and offline. Use insights from your e-commerce websites to plan and post your products, services, and prices, among other things, and to determine when to promote what.
- Be friends with trends
One way to celebrate Eid and reach a potential audience is to display products and services attractively on social media platforms such as Facebook and Instagram.
This necessitates presenting appealing shopping offers that keep up with the festive atmosphere and meet the aspirations of customers looking to buy gifts, whether for friends, children, family members, or even coworkers, that are seasonal, religious, and culturally appropriate.
In order to provide customers with popular products that meet their needs, it must also keep up with the latest local and regional trends and showcase popular products.
- Add a value-add
Ramadan is a busy shopping season, with people looking to buy food, snacks, chocolates, sweets, and dine out. While Eid Al Fitr provides another shopping opportunity, people tend to spend more money and buy fashion, health, and beauty products, as well as gifts.
Now all customers are ready to spend generously now, so consider adding extra offers, promotions, and discounts to reward your loyal customers. You can also reward and encourage them by hosting ‘giveaways’ and ‘social interactions and sharing’ to generate interest, which will help increase brand awareness and the engagement rate of social media pages.
- Curate relevant content
Take advantage of the Ramadan/Eid holiday context to get closer to your customers. Decent Eid greetings and well wishes are an excellent way to build brand preference and favourability. Both the GoDaddy Direct Email Marketing tool and GoDaddy Studio can help you simplify the process of writing, designing, and sending Eid greetings to your customer account or posting them on your social media platforms.
- The last night of Ramadan
Keep track of the last night of Ramadan or the night before Eid Al Fitr. It is a time when people will begin to relieve out of the Ramadan routine and become more active on social media and shopping websites. It’s a good idea to share your brand’s products, last-minute deals, discounts, and new shopping ideas and gifts with them as they search online and to focus on promoting them on your website and social media platforms.
Eid Mubarak
These are crucial tips for any entrepreneur, and we hope that they will greatly benefit your business, Eid Mubarak, and continued success.
About GoDaddy
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