The perfect time to kick-start back-to-school sales, marketing, promotions and deals, as everyone starts shopping for school supplies.
That’s why GoDaddy gives entrepreneurs some tips to attract buyers, to make the most of this season, and these tips are:
1- Sales, incentives and current trends
Consider increasing your summer earnings by selling back-to-school supplies or short-term offers, or you can increase your discount code, or work on free delivery.
Another idea is to couple your sale with current trends. “For example, if you stock an item that is related to an element of current popular culture, feature it prominently on your website and in your marketing.”
Also check out trending themes, or hashtags on social media. Video reels help you reach a wide audience, so use them to your benefit to showcase your products. While prized contests create competition and raise interest.
2- Create product groups and landing pages
Putting bulk product groups and product categories together is a good way to make it easier for back-to-school customers to buy.
You can also use your website to create landing pages for the most popular products or product categories.
Another benefit of creating product collections and landing pages is that you can use them in your paid advertising campaigns. For example, create student-targeted collections that include basic school supplies such as pens and pencils, notebooks, school and laptop bags, calculators, and drawing tools.
3- Attract customers with relevant social content
An easy and very obvious way to get customers to come to your online store is to get their interest in relevant back-to-school content and promote it on your social media platforms. And try to engage in conversation with your customers via their favourite social media platforms to get a better understanding of their needs and interests.
A good idea is to create a BTS (back-to-school) guide, a list of essential products and supplies or relevant product reviews. That way you are not only promoting your product, but also offering valuable content to your audience.
While you’re active on social media, engage in a conversation with your customers across their favorite social media platforms to get a better understanding of their needs and interests. Let your newly-gleaned insight inform your marketing campaigns to get the best results.
It’s worth noting that
GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work.
To learn more about the company visit www.GoDaddy.com.
