Looking Back, Cadbury was always present during tough times. We vividly remember their “Goodness” campaign during the Covid quarantine. Truly proving that kindness can be found even in the darkest of times.
Now, Cadbury Egypt is extending the same generosity and is giving us the chance to reciprocate.
But the question is…Where’s all the goodness headed this time?
The Night Watchers
Who are they? Basically everyone with a job that requires giving up sleep to protect us all at night. It could be anyone from your friendly gatekeeper to a corporate’s night guard.
For them, life starts after everyone has left. So, any chance of socializing is almost zero to none, for countless hours, everyday. An atmosphere that can easily trigger feelings of isolation and loneliness.
Enter: Cadbury Dairy Milk!
Driven from the belief that goodness is innate in each one of us, peeps at Cadbury Egypt decided to encourage people to take the time and do acts of kindness themselves.
And since “company” is the number one thing the night shifters need the most, Cadbury is creating a microsite to help us get to know the night watchers around us and to send them a thank you message, and Cadbury will send them megabytes to help them stay connected during their shift hours.
Moreover, and in order to highlight this initiative, Cadbury Dairy Milk lit up the iconic Cairo Tower in the presence of a number of influencers and public figures.
Head to their website now and share some goodness!
Website link: https://cadburywanneshom.com
