The retail landscape in Egypt has been growing rapidly, driven by a sophisticated clientele with ever-increasing demands. Cairo Festival City Mall, owned and operated by Al-Futtaim Real Estate, stands out with its strategic approach to continuous expansion across not only the retail sector but also other sectors such as entertainment, dining, and more, consistently evolving to cater to the changing needs of its visitors.
The Mall has solidified its reputation as a destination for premium brands in Egypt by introducing a mix of international, regional, and local names. Recent additions, such as Furla, Illy Café, Amorino, and Under Armour, which opened their first branches in Egypt exclusively at CFC Mall last quarter, underscore its appeal. This growing roster of esteemed brands, including Karl Lagerfeld, Moschino, and Sandro, as well as luxury multi-brand concept stores like D Store and an eclectic selection of distinguished labels, highlights the Mall’s continual expansion and allure to international brands eager to establish a foothold in Egypt.
Kicking off this quarter, CFC Mall celebrated the grand opening of JD Sports’ first branch in Africa. As a leading global omnichannel retailer of sports fashion and outdoor brands, JD Sports, established in 1981, is present in 38 countries with 3,400 stores. The new store at CFC Mall spans 619m² and features renowned names like Nike, Adidas, New Balance, Puma, and Converse. By housing multiple popular sportswear brands under one roof, JD Sports offers customers a wide variety of choices, including exclusive releases and limited-edition items not available in individual brand stores. This addition aligns with CFC Mall’s strategy to diversify its offerings and enhance the shopping experience for its visitors.
Tamer Fouda, Director of Asset Management, Al Futtaim Real Estate, Egypt, stated, “Our strategic expansion and the introduction of new brands are pivotal in elevating the shopping experience at CFC Mall. Currently, we are home to 288 stores spanning fashion, sports, entertainment, and dining. We plan to significantly expand by adding 41 new stores by the end of 2024, with a particular focus on fashion.”
He added, “Each new store is intended to broaden our retail offerings and enrich the overall experience for our visitors, thus, delivering on our commitment to providing an exclusive yet inclusive environment for shoppers in New Cairo, as well as setting a new standard in retail excellence.”
Last year alone, CFC Mall celebrated 15 store openings and aims to surpass these achievements this year. Located in the heart of New Cairo, Cairo Festival City Mall continues to lead as a prominent destination for those seeking high-quality retail experiences. With its unique offerings, CFC Mall promises a distinctive and memorable visit for everyone. As part of Al-Futtaim, CFC is continuously developing its amenities, introducing new features beyond the shopping mall, and enhancing its residential, business district, and other services, reinforcing its status as a premier destination.
From more information, visit CFC Mall website.
