By: Amira El Tohamy
Corporate Communications Expert
Macron’s recent visit to Egypt wasn’t just a political moment, it was a masterclass in narrative control showing PR in its strongest form!
From the well planned programs and locations chosen whether in Khan El Khalili district,El Hussein mosque, dinner at Naguib Mahfouz restaurant “cafe” as we name it, El Arish in north Sinai and the Egyptian Red Crescent logistics center highlighting the humanitarian efforts for Gaza, French embassy’s reception with opinion leaders and businessmen, metro visit, private tour of the Grand Egyptian Museum ahead of its official opening, to the details of each visit from lantern lit streets of historic Cairo, to various details in all the tours and visits, to Arabic captioned social videos, every detail was intentional and strongly impactful!
No formal speeches. No rigid posturing. Just a leader walking, observing, and connecting.
The planning itself shaped one of the strongest narratives out there.. Nevertheless, Macron didn’t wait for headlines, he tailored them!
This has reflected the power of public relations done right. PR isn’t just about optics, it’s about owning the story, shaping perception, and creating resonance.
The right planning turned a diplomatic trip into a global moment of soft power and cultural strategy and it showed how storytellers define the legacy and that with the right narrative, leaders don’t just visit, but they make history.
