By reaching over 11,315 people in need, Festival Cares exemplifies Al-Futtaim Real Estate’s commitment to building not only places, but stronger, more resilient communities.
Corporate social responsibility is no longer a nice–to–have—it’s an essential for any brand that wants to resonate with the values of today’s conscious consumers. Al-Futtaim Real Estate, owner and operator of Cairo Festival City and Cairo Festival City Mall, places this belief at the center of its operations through Festival Cares—its dedicated CSR platform. Guided by Humanity, Art and Innovation, Festival Cares reflects a deep commitment to leading with compassion, creativity, and purpose. This visionary platform fosters opportunity, uplifts community wellbeing, and celebrates the power of culture and innovation — creating a space where a more compassionate, inspired society can flourish.
This commitment came to life in a powerful way on Orphan’s Day, where children from Al Reda and Al Nour NGOs were welcomed into a world of play, laughter, and shared delight. From interactive games to festive surprises, every moment was designed to spark happiness and create cherished memories. But beyond the activities, the day carried a deeper message—that inclusion is not simply a value we speak about, but a practice we bring to life. The momentum continued into Ramadan—a season rooted in generosity and unity. Al-Futtaim’s employees and residents came together in a powerful display of compassion, packing and distributing food boxes to over 10,600 individuals in need — in collaboration with Egyptian Food Bank , delivering not just essentials but a message of solidarity. The focus then shifted to healing with the “Medicine for All” initiative, as donation points across Cairo Festival City collected unused medications—extending critical support to underserved communities.
This Valentine’s Day, love took on a deeper meaning—one rooted in compassion and the power to save lives. In partnership with the Magdy Yacoub Heart Foundation, the day became a tribute not just to affection, but to action. Under the powerful message “Save a Heart on Valentine’s Day,” Festival Cares transformed public spaces into platforms for purpose. Across Cairo Festival City, QR codes offered passersby the chance to contribute to life-saving cardiac care for children and families in need. Each scan was more than a donation—it was a lifeline and a powerful reminder that true love uplifts, heals, and brings hope to those fighting silent battles.
Cairo Festival City Mall’s commitment to arts, innovation, and community empowerment was brought to life highlighting the mall’s evolving role—not just as a retail destination, but as a cultural and community anchor where talent is celebrated, and voices are elevated.
The annual Diarna Exhibition, held in collaboration with government partners, celebrated Egyptian craftsmanship by spotlighting local artists and artisans—reinforcing the Mall’s role as a platform for cultural preservation and emerging talent.
March, a month that celebrates both Mother’s Day and International Women’s Day, saw Cairo Festival City Mall become a powerful stage for compassion, creativity, and connection. Acts of kindness took on deeper meaning as a partnership with Misr El Kheir Foundation sawthe release of 35 indebted mothers, reuniting them with their families and offering a renewed sense of hope and dignity. In tribute to women’s voices and strength, the Mall also partnered with Art Empowers to host a series of interactive workshops welcoming over 200 participants. From painting and macramé to textured art, each session turned the Mall into a vibrant canvas of self-expression—affirming that creativity is not just an outlet, but a catalyst for empowerment and inclusion.
As the year unfolds, these initiatives stand as more than events—they are milestones in a long-term journey driven by purpose. Al-Futtaim Real Estate, through Cairo Festival City and Cairo Festival City Mall and its Festival Cares platform, continues to redefine what it means to be a responsible developer and operator. By integrating humanity, creativity, and innovation into its very foundation, the company not only builds places—but empowers individuals, strengthens communities, and inspires futures. The impact is real, and the commitment is unwavering.
