“The Covid-19 pandemic has accelerated the digitalization of businesses in an incredible way. […] We want to support our community of entrepreneurs by bringing in top experts at an international level to help them build a compelling brand story, and learn growth hacking techniques to scale in this brave new world.”
– Valentina Primo, founder and CEO of Startups Without Borders.
Marketing Reloaded—by Startups Without Borders—is a 10-hour-long, immersive virtual experience live-streamed from the Tahrir Campus of the American University in Cairo (AUC). The intense digital marketing and growth hacking dive is set to start at 9 a.m. on Friday, April 9, 2021.
The event is set to feature masterclasses that aim to demystify elusive yet crucial digital marketing concepts like ‘Growth Hacking‘ and ‘Digital Transformation‘. They’ll be broken down into practical and actionable steps that entrepreneurs can use to improve their business.
Packed with speakers and seminars, the agenda revolves around enriching your startup and its projects through the following:
- Harnessing the power of trending social media platforms to increase engagement,
- building an irresistible brand story that strengthens your pitches to investors,
- and helping you network with intention during the Covid era.
According to the Growth Hacking consultant for Pepsi, Unilever, and TikTok, the term is used to describe “growth based on a data-driven, experiment-based process.” It also encompasses the later stages of marketing, including the companies’ ability to retain and refer customers. The concept has grown in popularity from referring primarily to startups, to becoming an essential facet of larger, more established companies. It cannot be ignored. Tech giants like Uber, TikTok, and Shopify now have a team dedicated to growth.
Startups without Borders are launching Marketing Reloaded to make such concepts more digestible and accessible. This will be achieved by inviting leaders in these fields from across the globe. That includes the serial entrepreneur and growth hacking expert, Theo Moulos, the communications specialist boasting 28+ years of experience, Maha Abou Elenein, and many more! It’ll delve into these concepts and more while extracting actionable insights from them.
You can have access to the Marketing Reloaded‘s virtual talks, workshops, networking opportunities, and mentors from the Startups Without Borders community at a quite affordable price. Or you could get a free pass by inviting two friends on board! Additionally, all participants will also get the chance to win exclusive prizes that could help boost their startup marketing! Learn more about that here…
Meet the Speakers, Their Expertise, and What They’ll Explore
Regional Director and General Manager at GoDaddy – Selina Bieber
Photo Via: Arabian Business
Named a ‘Woman of Influence’ by Arabian Business magazine in 2021, Selina Bieber is the regional director and general manager of GoDaddy, having spent years spearheading the company’s Marketing Strategy. GoDaddy is a domain-name buying website that helps small businesses create their online presence. They are reported to have over 19 million customers worldwide. Moreover, they recently launched their Arabic website and localized marketing communications in July 2020 to aid their expansion into the MENA region. Bieber is revered for her expertise in digital strategy and is scheduled to speak on building an effective, engaging website that utilizes all SEO algorithms to your competitive advantage.
Catch her @ 9 AM: ‘From Domain to SEO: Secrets to Building Your Website’
Author, Podcast Host, and Leadership Coach, Mimi Nicklin
Photo Via: miminicklin.com
Mimi is a leadership guru, whose ideas have been featured in publications like Forbes, Harvard Business Review, Vogue Arabia, GQ, and BBC – amongst many others! She has been radically changing views on office culture and the facilitation of efficient workplace dynamics. She will be speaking on how Empathetic Leadership can radically improve your business through meaningful engagement with colleagues and consumers alike.
Catch her @ 1:20 PM: ‘Brand Activism: How we Can Use Empathy to Create Loyalty and Impact’
Managing Director of Organizational Consultants, Maha Abou Elenein
Photo Via: 925
A consistent favorite of the 925 team! We had the pleasure of chatting with Maha Abou Elenein last September about the power of effective communication. She’s had an illustrious career, making her mark on companies from Google, to Naguib Sawiris’ Oracom Telecommunications Holding to VaynerX. She’ll be imparting more of her wisdom about communications and keeping up with trends on social media. We can’t wait!
Catch her @ 2:40 PM: ‘Trendspotter: How the Rise of Audio from Podcasting to the Clubhouse Boom Can Help Your Startup’
Head of Business Development and Investor Relations at Falak Startups, Karima El Hakim
Photo Via: Start-ups without Borders
A self-confessed penguins and orcas enthusiast, Karima has dedicated her extensive knowledge in business development and market research to facilitating a supportive ecosystem for Egypt’s thriving startup scene. Falak Startups is known for its unique 6-month accelerator program, and Karima herself is said to be the key contact for maintaining relationships with major players like CIB, GB Auto, and Schneider Electric. She’ll be giving you guidance on how to improve and streamline your investor pitch.
Catch her @ 5 PM: ‘Storytelling in your Investment Pitch: What Matters and What Doesn’t’
Manager of AUC Angels at AUC Venture Lab – Mariam Kamel
Via: LinkedIn
As an AUC Angel Investor and recipient of dozens of pitches a week, Mariam Kamel is best equipped to give you guidance on how to impress potential investors. She’ll be sharing her tips and tricks for a successful pitch meeting
Catch her @ 5 PM: ‘Storytelling in your Investment Pitch: What Matters and What Doesn’t’
Group CEO of Growthrocks, Theo Moulos
Via: Startups Without Borders
As a cofounder and CEO of several international companies throughout his career path, Theo Moulos is obsessed with giving back. He does so by helping startups reach their full potential at Growthrocks, a growth hacking and marketing agency. He is currently dedicating his expertise to providing consultations to startups on growth marketing, filling courses, idea validation, and sales funnels. He’s been generous to share a concentrated dose of his years of experience in his masterclass.
Catch him @ 3.50 PM: ‘Growth Hacking: The Innovative Sales Approach to Drive More Leads Than You Can Handle’
These are just a few of the wide range of fascinating and experienced guests scheduled to speak on April 9. If you want to check out the speakers and agenda in more detail, you can do so here. The event will go live online at 9 am – tickets are still available!
In partnership with the esteemed startup accelerator, AUC Venture Lab, Marketing Reloaded won’t be Startups Without Borders‘ first hit. Founded in 2018, the international social-impact-driven enterprise has been successfully dedicated to supporting migrant and refugee entrepreneurs across Europe, the Middle East, and North Africa. Their community in Egypt gives the space for aspiring and working entrepreneurs to share resources, advice, and opportunities amongst themselves.
