As part of PepsiCo’s celebration, marking 70 successful years of business in the Egyptian Market, the company announced its plans at a press conference today to invest a whopping $515 million during the next four years, allocating $16 million to develop production lines in the beverage sector to enhance its business in the Egyptian market. The exclusive event was held in the presence of Sahar Nasr, Minister of Investment and International Cooperation; Steve Lotus, Vice President of the American Chamber of Commerce for the Middle East; Thomas Goldberger, Acting Ambassador of the United States of America in Cairo; Mohamed El Sewed, President of the Federation of Egyptian Industries, and Mohamed Shelbaya, CEO PepsiCo Egypt.
During the conference, the company announced that its investment plan from 2018 to 2021 includes focusing on three main pillars: investments in technology and agricultural, investment in individuals, and investment in social responsibility programs. Egypt is one of the most important markets for PepsiCo in the region and their investment plans are a demonstration of their commitment and confidence in the market.
In spite of the challenges experienced by the Egyptian market during the previous years, the company was able to face these challenges, as PepsiCo Egypt was named the best commercial unit three times in PepsiCo companies in 180 countries in the world, during the past five years.
Investments and expansions are part of the PepsiCo strategy to achieve the highest efficiency in its operations and the highest rate of productivity, which helps to continue to work strongly in the market and support the national economy.
