Serious Business

An Introduction to MENA’s Innovative new Professional Networking app, Tays, and its 21-year-old Egyptian CEO, Sherif Bacheet

During any particularly painful and tiresome job application cycle, we’ve all heard the same adage: “it’s not what you…

Egypt’s Closing the Gender Gap Accelerator: Why it’s Necessary and What you Need to Know

Egypt recently held its hybrid launch event as the first country in the MENA region to participate…

The One Million Entrepreneurs Program: A Free & Comprehensive Entrepreneurship Program to Help Launch Your Startup

On April 9, Egypt’s Ministry of Planning and Economic Development launched its new training program “One Million Entrepreneurs“;…

925 - 4 Key Takeaways on Digitalization and Growth Hacking From Experts at Marketing Reloaded

4 Key Takeaways on Digitalization and Growth Hacking From the Experts at Marketing Reloaded

For startups looking to expand and adapt during the pandemic era and the accelerated digital transformation it brought about,…

In an Effort To Curb the Industry’s Environmental Impact, L’Oréal Egypt Brings Suppliers Together to Talk Sustainability

More than 70% of global carbon emissions come from just 100 companies, according to an independent study published in…

Preventing Sexual Harassment in Universities: Everything We Learned at AUC’s #MySafeUniDay

In the wake of last year’s uproar and publicized sexual harassment claims, it appears that we have yet to…

Marketing Reloaded: Why You Should Attend Startups Without Borders’ Dive Into Growth Hacking and Digitalization

“The Covid-19 pandemic has accelerated the digitalization of businesses in an incredible way. We want to support our…

Are Women More Effective Leaders During a Crisis? Here’s What Research and the Pandemic Tell us

In March 2021, the renowned business magazine, Forbes Middle East, published its definitive list of “Top Level CEOs in…

4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation

From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal…

Is Your Business Ready for Ramadan? 6 Insights on Consumer Behaviour From Facebook and YouGov

For many businesses, our behavior as consumers during Ramadan 2021 might be unpredictable; it’s only our second (but hopefully…