Serious Business

Are Women More Effective Leaders During a Crisis? Here’s What Research and the Pandemic Tell us

In March 2021, the renowned business magazine, Forbes Middle East, published its definitive list of “Top Level CEOs in…

4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation

From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal…

Is Your Business Ready for Ramadan? 6 Insights on Consumer Behaviour From Facebook and YouGov

For many businesses, our behavior as consumers during Ramadan 2021 might be unpredictable; it’s only our second (but hopefully…

How an Insurance Business Leader Helped Save the Heritage of Heliopolis After Hours

We often find it hard to reconcile our passions with a traditionally successful career trajectory. But that’s…

Let’s Talk Maternity Leaves: Does Being a Mother Hurt the Careers of Women in Egypt?

Being a mother shouldn’t damage or limit the careers of women. Any reasonable person should agree to that. But…

UK Gives 70,000 Uber Drivers Worker Status: Should This Be Done in Egypt?

For the longest time, Uber drivers were classified as self-employed and independent contractors. But now, that reality is history—at…

How She Can 2021 Is Set Out To Enable and Celebrate Resilient Female Entrepreneurs in Egypt

During the Covid-19 pandemic, female-led businesses struggled to stay afloat. But Entreprenelle’s SHE CAN 2021 is back to…

Key Highlights From Industry Experts at the Launch of Canada’s Ryerson University in Cairo

Universities of Canada in Egypt announced its new partnership with the 73-year-old Ryerson University on February 22…

Why Elon Musk Hires and Fires People

If wealth is how you determine a person’s success, he’s among the planet’s richest. If it’s ambition and influence,…

Social Impact Is the Latest Fashion Trend: 3 Newborn Egyptian Brands To Keep an Eye On

The oldest brand in the listicle that follows is only roughly three years old, and one of them was…