Serious Business

Fast Fashion Is Harmful To Us and Our Planet. Dayra Wants To Help Change That Through Purposeful and Guilt-Free Shopping.

Fast fashion is contributing to our ongoing environmental crisis. There isn’t a doubt about it. And it’s…

How Cairo Biography Strives to Save the Neglected Heritage of Egypt From Garbage

You may casually pass by them, hear about them, or not even know of their existence, but Cairo is…

From Being Depressed To Founding MENA’s First Mental Health Platform: The Shezlong Story

Following a dreadful accident back in 2014, Ahmed Abu El Haz was hit with severe depression. “I needed to…

Napoleon Makes Guest Appearance in El Da7ee7’s New Show

If you by any chance have a French history test, today is your lucky day because Ahmed El Ghandour’s…

Digital Banking Is the Future: An Expert Tells Us Why

“Having a whole bank in a mobile app is not a dream anymore and I am eager to implement…

Meet the Innovative Minds Behind NASA Space Apps Cairo’s 2020 Hackathon

Egypt’s astronomy fanatics and science enthusiasts were once again engaged in NASA Space Apps Cairo‘s hackathon with its…

Cannes Lions International Festival of Creativity Brings Us Lions Live Virtual and Free Tomorrow

If you haven’t heard of the Cannes Lions International Festival of Creativity before and/or you don’t really know how…

World Tourism Day: What Is Your Favorite Place In Egypt?

Tourism is one of the leading sources of income in Egyptian economy. Keeping the economy aside for…

Maha Abouelenein: The Significance of Getting a Grip on Communication

In this interview, Maha Abouelenein had a Zoom chat with us about the significance of getting a strong grip…

IKEA’s New Catalogue: The Swedish Brand Promises Innovation, Sustainability and Budget-Friendliness to Egyptian Shoppers

“We know from our past that challenges can be, and will be, turned into opportunities to drive change for…