Serious Business

Unilver Mashreq Joins Forces with UNICEF to Promote Child Health and Development

Unilever Mashreq, represented by Signal, joins forces with United Nations Children’s Fund (UNICEF) to launch a worthwhile program. The program, Children’s…

Egypt Voted as the Most Affordable Destination in 2019 by Lonely Planet

Egyptians have a reason to be happy this morning. Why, you ask? Because our country just topped Lonely Planet’s…

PepsiCo Egypt to Invest $515 Million in the Next 4 Years

As part of PepsiCo’s celebration, marking 70 successful years of business in the Egyptian Market, the company announced its…

A Closer Look at Egypt’s Struggling Comic Book Industry

With more than a hundred movies and television shows either currently airing, scheduled to be released, and in development,…

A.B. Shawky: How His Business Venture Is Set to Disrupt the Movie Industry in the Region

The characters, the story and the dialogue are both authentically Egyptian and universally relatable. The movie invites us to…

Influencers and Credibility in the Age of Influencer Marketing

Why should we care about who influencers are or what they do? Maybe we like their work or admire…

6 Women on Balancing Their Career and College at the Same Time

For the most part, people usually wait until after they graduate to start looking for what they want to…

How Egypt Has Potential to Become a Hub for Medical Tourism

Egypt has always been a hot-spot for tourism. From the world’s best beaches to the ancient wonders and beautiful…

Egypt’s Alcoholics Anonymous Saved Her Life, She Returned the Favor by Saving Others

Humans are very complex creatures. Sometimes, we opt to deal with some of our problems that have massive impacts…