Real Talk

Period but Make It Chic: Palma’s New Period Kit Sets out to Break The Norm

What if the period talk was finally normal? What if we didn’t have to shy away in a corner…

Al Rawabi School for Girls: A Netflix Original that Hits Close to Home!

“School is a nightmare” With those words, Mariam, the show’s protagonist, opens the first episode. In…

The Inspiring Reemergence of Activism in Sport

Amongst others, Simone Biles, Colin Kaepernick, Naomi Osaka, and Marcus Rashford are harnessing their influence to instigate positive social…

The 925 of a Butcher during Eid

Butchers are an essential part of the Eid Festivities here in Egypt – one could go as far as…

Why is Everyone talking about Paymob and Telda? The Effort to go Cashless and How Fintech is Driving Financial Inclusivity in Egypt

Is Fintech beneficial to society? Why are people so keen to go cashless? Any given night out in Egypt with…

3 Tips from GoDaddy for Egyptian Businesses Looking To Enrich Their Digital Presence

With the United States undergoing the highest digital transformation in 2020, American web-hosting company, GoDaddy Inc., is here…

At the First Egypt’s Entrepreneur Awards Ceremony: 6 Risk-Takers Tackling Environmental Sustainability, Education, and Healthcare

This Saturday, June 12, the foot of the Great Giza Pyramid will witness a one-of-a-kind celebration of Egypt’s entrepreneurs…

Ever Thought Your Creativity Was Limited? Science Says Think Again.

There is one myth surrounding creativity that we were all told is a fact, namely the ‘Breed myth‘….

Capturing Cairo, Modes of Perception and Making a Living as an Illustrator: A Conversation with Artist Nora Zeid

We sat down with the up-and-coming Egyptian illustrator, Nora Zeid, to discuss ‘making it’ as an illustrator, how her…

An Introduction to MENA’s Innovative new Professional Networking app, Tays, and its 21-year-old Egyptian CEO, Sherif Bacheet

During any particularly painful and tiresome job application cycle, we’ve all heard the same adage: “it’s not what you…