creativity

The Double-Edged Sword of Micromanagement: When It Helps and When It Hurts

Micromanagement is typically a dirty word. Just hearing that term conjures images of stifled creativity, frustrated…

Ever Thought Your Creativity Was Limited? Science Says Think Again.

There is one myth surrounding creativity that we were all told is a fact, namely the ‘Breed myth‘….

4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation

From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal…

Imagine if: Seeking Environmental Solutions Outside the Box

We are living in a critical era in the history of our planet. Pollution, waste, climate change,…

4 Essential Lessons and Eye-Openers For Egypt’s Startup Ecosystem At RiseUp From Home

The Egyptian-born and esteemed entrepreneurship platform, RiseUp, recently held a special virtual event in response to the COVID-19 crisis….

6 Compelling Insights and Takeaways From the Creative Industry Summit 2020

For all individuals and businesses whose work has creativity at its heart, the Creative Industry Summit is a whirlwind…

At the Creative Industry Summit This Year: 15 Impressive Speakers We’re Eager to Engage With

It’s July, and Egypt and the MENA region have been suffering from the COVID-19 pandemic for more than a…

Three Lessons From Egypt’s Inertia on Fighting COVID-19

The leading Egyptian real estate developer, Inertia, has been taking a socially responsible and proactive approach since…

6 Summits That Rocked 2019 and Seem Promising in 2020

1. Startups Without Borders Summit There are a lot of indicators that the Egyptian startup ecosystem is rapidly progressing and…

A Cannes Lions Official Representative of Egypt private screening
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From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising

Think of your most recent favorite advertisement or campaign and ponder on why…