impact

Influencers and Social Responsibility Towards Community Issues

The digital age we live in has paved the way for people to transform their lives, and in most…

A Cannes Lions Official Representative of Egypt private screening
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From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising

Think of your most recent favorite advertisement or campaign and ponder on why…

Wave: How Beach Bodies are Made by the Pool

Due to rapid technological advancements, people get access to everything at the palm of their hands. Yet many of…

Juhayna Pairs with Green Pan to Help the Environment

Taking a better look at the environment and realizing the graveness of its deterioration, has thankfully been getting more…