4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation
From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal…
Is Your Business Ready for Ramadan? 6 Insights on Consumer Behaviour From Facebook and YouGov
For many businesses, our behavior as consumers during Ramadan 2021 might be unpredictable; it’s only our second (but hopefully…
On the Bias That Could Damage Your Future Decisions and Investments: The Sunk Cost Fallacy
The longer you stay in a relationship or a job, the harder it might be to break up or…
2020 E-commerce in Egypt Reached EGP 40 Billion, and That’s Excluding Informal Online Trade
According to Egypt’s Internal Trade Development Authority (ITDA), ecommerce transactions in the country reached EGP 40 billion, which is…
Psychological Insights To Help You With Your Work Life
We’ve decided to sift through the overwhelming reams of papers and journals out there, to bring you a compilation…
