When a President Becomes the Narrator and Diplomacy Becomes Storytelling…
By: Amira El Tohamy Corporate Communications Expert Macron’s recent visit to Egypt wasn’t just a political moment, it…
Maha Abouelenein: The Significance of Getting a Grip on Communication
In this interview, Maha Abouelenein had a Zoom chat with us about the significance of getting a strong grip…
What is the Actual Difference Between Advertising and Public Relations
Advertising and PR are often confused as one, and yet, the two disciplines are extremely different. For…
Confessions from a Profession: Is Public Relations Bad for You?
The field of Public Relations (PR) is often associated with – or even defined by – its ruthless and…
