Social Media

On How Passion Can Make You Shine — Creative Industry Summit’s Co-Founder, Mai Salama!

Following the Creative Industry Summit, it is important to highlight one of the key reasons for the success of…

Stories from the Ward: Hearing Doctor’s Speak about their Experiences with Covid Patients

Anxiety amongst the Egyptian public about Covid restrictions has quickly dissipated following the easing of the restrictive social distancing…

Has Social Media Gone too far? ‘You, Only Virtual’ and Other Afterlife Social Media Services Don’t Think So

Social media has permeated every aspect of our lives, and the emergence of digital afterlife technology companies such as…

Capturing Cairo, Modes of Perception and Making a Living as an Illustrator: A Conversation with Artist Nora Zeid

We sat down with the up-and-coming Egyptian illustrator, Nora Zeid, to discuss ‘making it’ as an illustrator, how her…

Renewed Cultural Discourse Between Laws, Policies And Awareness on Sexual Harassment in Egypt

The American University in Cairo (AUC) hosted Maya Morsy, the president of Egypt’s…

How One Viral Instagram Hashtag Can Reach Millions And Impact Societies

A regular Instagram user would most likely not pay attention to the technicalities of a hashtag on…

Influencers and Social Responsibility Towards Community Issues

The digital age we live in has paved the way for people to transform their lives, and in most…

CANNES LIONS Egypt Academy Set To Launch In January

As time goes by, most people tend to change their preferences with the ongoing changing dynamics of modern society….

Boujee: The Egyptian Clothing Brand Hijacking The Fashion Industry

Inspired by the French historical definition of bourgeoisie, and the rising relevance of the term boujee in…

Everything You Need to Know About This Year’s Social Media Day Summit

Stories are one of the most instrumental ways to place ideas into the world. Every single day of our…