At the F&B Summit 2026, ACT took part as Platinum Sponsor, bringing the conversation back to what truly defines success in today’s restaurant industry.
The focus throughout the event moved beyond launching new concepts. Instead, it centered on how restaurants operate once they open, how they maintain consistency, and how they grow without losing control.
On ground, ACT presented a connected technology setup that brought every part of the restaurant into one system. From orders and kitchen flow to inventory and reporting, the approach showed how operations can be managed with full visibility rather than fragmented processes.
In conversation with 925 MEA Magazine during the summit, Omar Abou Shady, F&B LOB Director at ACT, highlighted a recurring challenge across the market. Many restaurants move quickly to launch, but often overlook the importance of setting the right operational structure from the start. Without that foundation, maintaining consistency becomes difficult and scaling becomes harder to manage.
What stood out in ACT’s presence was the clarity of its approach. The focus was not on adding complexity, but on creating systems that allow teams to work with more control and better awareness of their day to day performance.
With experience across more than 3,000 restaurants, ACT brought a practical perspective to the discussion, grounded in real operational needs rather than theory. This was reflected in how the solutions were positioned, not as add-ons, but as essential parts of running a business properly.
The conversations at the summit reflected a wider shift in the industry. Success is no longer defined by activity alone, but by how well operations are managed across every detail, from service speed to cost control and consistency across locations.
ACT’s participation reinforced a clear direction. Restaurants that are built on strong operational foundations from day one are the ones that manage to sustain their performance and grow with confidence over time.
