Serious Business

In Defense of Personalized Advertisements: Facebook Claims to Protect Small Business Owners Amongst Privacy Concerns

Tech giants Apple and Facebook have been publicly clashing over issues of privacy following the release of iOS14. Therefore,…

Why is Everyone talking about Paymob and Telda? The Effort to go Cashless and How Fintech is Driving Financial Inclusivity in Egypt

Is Fintech beneficial to society? Why are people so keen to go cashless? Any given night out in Egypt with…

Stories from the Ward: Hearing Doctor’s Speak about their Experiences with Covid Patients

Anxiety amongst the Egyptian public about Covid restrictions has quickly dissipated following the easing of the restrictive social distancing…

Meet the Woman Leading GoDaddy’s Digital Transformation Journey in Egypt: The Inspiring Work Story of Selina Bieber

Selina Bieber is the Senior Regional Director of the Middle East and North Africa at GoDaddy. And…

Marketer Turned International Designer: 3 Career Lessons We Can Learn From Shosha Kamal

While some of us may have known our career choice from infancy, Shosha Kamal took the unorthodox path in…

The AUC SpeakUp Series Continues with a Panel on Gender Diversity and Protection of Women in the Workplace

In 2021, The American University in Cairo launched the ambitious SpeakUp Dialogue Series, which has aimed to support national…

3 Tips from GoDaddy for Egyptian Businesses Looking To Enrich Their Digital Presence

With the United States undergoing the highest digital transformation in 2020, American web-hosting company, GoDaddy Inc., is here…

At the First Egypt’s Entrepreneur Awards Ceremony: 6 Risk-Takers Tackling Environmental Sustainability, Education, and Healthcare

This Saturday, June 12, the foot of the Great Giza Pyramid will witness a one-of-a-kind celebration of Egypt’s entrepreneurs…

Ever Thought Your Creativity Was Limited? Science Says Think Again.

There is one myth surrounding creativity that we were all told is a fact, namely the ‘Breed myth‘….

Capturing Cairo, Modes of Perception and Making a Living as an Illustrator: A Conversation with Artist Nora Zeid

We sat down with the up-and-coming Egyptian illustrator, Nora Zeid, to discuss ‘making it’ as an illustrator, how her…