Serious Business

In an Effort To Curb the Industry’s Environmental Impact, L’Oréal Egypt Brings Suppliers Together to Talk Sustainability

More than 70% of global carbon emissions come from just 100 companies, according to an independent study published in…

Preventing Sexual Harassment in Universities: Everything We Learned at AUC’s #MySafeUniDay

In the wake of last year’s uproar and publicized sexual harassment claims, it appears that we have yet to…

Marketing Reloaded: Why You Should Attend Startups Without Borders’ Dive Into Growth Hacking and Digitalization

“The Covid-19 pandemic has accelerated the digitalization of businesses in an incredible way. We want to support our…

Are Women More Effective Leaders During a Crisis? Here’s What Research and the Pandemic Tell us

In March 2021, the renowned business magazine, Forbes Middle East, published its definitive list of “Top Level CEOs in…

4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation

From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal…

Is Your Business Ready for Ramadan? 6 Insights on Consumer Behaviour From Facebook and YouGov

For many businesses, our behavior as consumers during Ramadan 2021 might be unpredictable; it’s only our second (but hopefully…

How an Insurance Business Leader Helped Save the Heritage of Heliopolis After Hours

We often find it hard to reconcile our passions with a traditionally successful career trajectory. But that’s…

Let’s Talk Maternity Leaves: Does Being a Mother Hurt the Careers of Women in Egypt?

Being a mother shouldn’t damage or limit the careers of women. Any reasonable person should agree to that. But…

UK Gives 70,000 Uber Drivers Worker Status: Should This Be Done in Egypt?

For the longest time, Uber drivers were classified as self-employed and independent contractors. But now, that reality is history—at…

How She Can 2021 Is Set Out To Enable and Celebrate Resilient Female Entrepreneurs in Egypt

During the Covid-19 pandemic, female-led businesses struggled to stay afloat. But Entreprenelle’s SHE CAN 2021 is back to…