marketing

Instapreneurs Who Are Changing the Concept of Business in Egypt

In 2012, Instagram was acquired by Facebook for $1 billion. Since then, Instagram has revolutionized social media, growing…

New Report Reveals Egypt Is the Fastest Growing Startup Market in the Region

According to the startup platform MAGNiTT’s MENA Venture Investment Report (the region’s leading data platform tracking the region’s…

LifeUP: The Organization Introducing Adult Ballet to Egypt and Passionately Defying Stereotypes About Art

LifeUP is what one would call a wellness center. But the label and its associations don’t reflect their eccentricity…

Emad Anwar: The Marketer Who Will Pay Money for Your Garbage

“What started as an awareness project became an integral part of our NGO’s business model. Donations fluctuate…