From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising
Think of your most recent favorite advertisement or campaign and ponder on why…
Boujee: The Egyptian Clothing Brand Hijacking The Fashion Industry
Inspired by the French historical definition of bourgeoisie, and the rising relevance of the term boujee in…
Everything You Need to Know About This Year’s Social Media Day Summit
Stories are one of the most instrumental ways to place ideas into the world. Every single day of our…
Does Your Workplace Environment Decide How Much of a Grown-Up You Are?
So, I was having a very random discussion the other day with two of my girlfriends about different working…
What is the Actual Difference Between Advertising and Public Relations
Advertising and PR are often confused as one, and yet, the two disciplines are extremely different. For…
Shark and Shrimp: The Agency Taking Employee Satisfaction to a Whole New Level
“The first incident was when we issued a letter asking our employees to invite their parents to a dish…
Instapreneurs Who Are Changing the Concept of Business in Egypt
In 2012, Instagram was acquired by Facebook for $1 billion. Since then, Instagram has revolutionized social media, growing…
New Report Reveals Egypt Is the Fastest Growing Startup Market in the Region
According to the startup platform MAGNiTT’s MENA Venture Investment Report (the region’s leading data platform tracking the region’s…
LifeUP: The Organization Introducing Adult Ballet to Egypt and Passionately Defying Stereotypes About Art
LifeUP is what one would call a wellness center. But the label and its associations don’t reflect their eccentricity…
