marketing

Does Your Workplace Environment Decide How Much of a Grown-Up You Are?

So, I was having a very random discussion the other day with two of my girlfriends about different working…

What is the Actual Difference Between Advertising and Public Relations

Advertising and PR are often confused as one, and yet, the two disciplines are extremely different. For…

Shark and Shrimp: The Agency Taking Employee Satisfaction to a Whole New Level

“The first incident was when we issued a letter asking our employees to invite their parents to a dish…

Instapreneurs Who Are Changing the Concept of Business in Egypt

In 2012, Instagram was acquired by Facebook for $1 billion. Since then, Instagram has revolutionized social media, growing…

New Report Reveals Egypt Is the Fastest Growing Startup Market in the Region

According to the startup platform MAGNiTT’s MENA Venture Investment Report (the region’s leading data platform tracking the region’s…

LifeUP: The Organization Introducing Adult Ballet to Egypt and Passionately Defying Stereotypes About Art

LifeUP is what one would call a wellness center. But the label and its associations don’t reflect their eccentricity…

Emad Anwar: The Marketer Who Will Pay Money for Your Garbage

“What started as an awareness project became an integral part of our NGO’s business model. Donations fluctuate…