When she was put in a difficult situation where she had to adapt to becoming a mother who lacked knowledge on how to deal with her new born baby, she thought outside of the box. Unlike many who struggle and carry the burden alone, she decided to launch a platform to help herself and other women who struggle with motherhood.
Founder of Rahet Bally, Nadia Gamal El Din, decided to come up with Rahet Bally Platform after giving birth as an attempt to be a support system for mothers. The platform was built to give guidance, advice and recommend services mothers might need.
“The idea came to me after I gave birth. I didn’t know what to do and I had a lot of questions; I was so lost. I realized that there is a huge market gap when it comes to supporting new mothers, and I decided to connect these mothers with experts and doctors, free of charge, to make their lives easier,” Gamal El Din stated.
VIA Nadia Gamal El Din
Rahet Bally’s name reflects its aim to help mothers sleep peacefully and lessen their worries about their children. Recruiting the team and partners was conducted through on ground meetings and phone calls, and fortunately many were willing to join the initiative.
“Within three months after launching the Facebook page, we had around 3000 doctors and experts willing to help these mothers for free. We aim to resolve the emotional burden that mothers face, help them socialize, support each other, and gain experience from one another,” she said.
The platform monitors interactions that occur on the group, to ensure that their clients are secure and aren’t engaged in altercations with other members.They also oversee published content to ensure it isn’t subjective and no false claims are being posted.
VIA Rahet Bally
Rahet Bally’s efforts were recognized by several entities for the significant role that they play in changing lives. Facebook granted the company the (She Means Business Award) award, for being a successful community that was able to turn into a successful business, and the founder is the initiative’s face globally.
Supporting mothers physically is an aspect not many pay enough attention.“I decided to launch The Rahet Bally Mama Program, which is the first post-pregnancy tailored workout program in Egypt,” she stated. Mothers can workout peacefully while their children are being taken care of. The program was able to help transform the lives of more than 15,000 mothers.
The entrepreneur decided took her fitness programs to a new level, launching Rahet Bally Mama-To-Be Strength Program for pregnant women, and the 50 year+ program, which is a seated workout program that aims to support elderly women and make them healthier.
As the business kept on developing, their Facebook community received another reward by Facebook, as they were named as the number one community on Facebook in Egypt. In addition, Gamal El Din has been ranked as one of the top 50 influential women in Egypt, top three inspiring women in Egypt by Dove, and she is now a brand ambassador to several brands.
VIA Rahet Bally
The company has continued to expand their services by establishing the world’s first complex for mothers (The Cloud by Rahet Bally). “It is a place where a mother can live and breathe again through a 360 effortless mother experience. It covers various aspects, such as fitness, nutrition, spa, and other services. Also, she can enjoy doing what she wants, while watching our live streaming services that monitor her child in the complex,” Gamal El Din explained.
Rahet Bally’s are tapping new horizons through the acquisition of Ana 7amel platform, which is the Middle East’s largest portal for pregnant women, in an attempt to serve more mothers, by adding to their targeted audience.
