Having a lucrative career in Media Production, Sport Media or Fashion might be your dream, and the demand for jobs in those fields is evidently clear, but the market is also quite competitive. Altogether, it’s difficult to find globally acclaimed educational institutions dedicated to boosting our chances of building promising career paths in those fields in Egypt, so it can be frustrating. Challenging this reality, however, is Ryerson Cairo Campus; the first MENA satellite campus of the 73-year-old Canadian University, Ryerson. Their globally acclaimed Faculty of Communication and Design (FCAD) is holding the ‘Innovation Bootcamp‘ from June 14 to June 16. We don’t think you should miss it, so here’s what you need to know and where to register…
But first, a brief introduction to Ryerson if you’re still unfamiliar…
In February 2021, Ryerson University held a ceremony to officially launch its satellite campus in Cairo’s New Administrative Capital. You can find out more about the Ryerson Cairo Campus’s launch event and the diverse assembly of experts, professionals, and industry leaders—from both Canada and Egypt—who attended here.
H.E. Louis Dumas, Ambassador of Canada at Ryerson Cairo Campus. Photo Via; Universities of Egypt
If you’re intrigued by Ryerson’s distinctive majors, exchange programs, perks, facilities, and resources they offer their students—you’ll be glad to know they’ve just begun to open up the campus to prospective students, or those who are just looking to learn something new!
Ryerson Cairo Campus’s Faculty of Communication and Design (FCAD) is inviting leading experts in the Fashion and Media industries in Canada.
With approximately 46,000 students and 200,000 alumni—including the Aladdin star Mena Massoud and Four Seasons Founder, Isadore Sharp—Ryerson prides itself on its reputation for creating innovative, ambitious, and highly employable graduates. In particular, their pioneering Faculty of Communication and Design (FCAD) is considered a global center of media and creative invention with alumni who go on to solve global issues and present visionary ideas.
Back to the ‘Innovation Bootcamp’
Ryerson Cairo Campus’ Faculty of Communication and Design (FCAD) is inviting leading experts on fashion and media from their main campus in Toronto, Canada to deliver an intensive three-day bootcamp in Egypt for hands-on training on the following:
a) Fashion entrepreneurship
b) Fashion innovation
c) Media innovation
d) Digital media solutions
Students have the option to attend online, or in-person (transportation will be provided). This bootcamp is intended to prepare young Egyptians for their applications to Ryerson’s Faculty of Communication and Design and offer them a glimpse of daily life as a student at the prestigious university.
Mohanad Kojak of Kojak Studio at Ryerson University’s Cairo Campus launch. Photo Via: Universities of Canada in Egypt
Ryerson’s FCAD has caught the attention and endorsement of several influential Egyptians in media, who were impressed by their launch event in February. Mohanad Kojak from Kojak Studios spoke on the importance of establishing a respected and legitimate educational institution for fashion within Egypt that will support the growing industry:
“It’s definitely taken the field from being amateur-ish to becoming an actual industry and business. That’s what we lack here.”
Mohanad Kojak at Ryerson University’s Cairo campus launch
Kojak, therefore, recognizes the intellectual value of an accredited Canadian degree, which is respected worldwide. FCAD’s expansion into Egypt means that students will no longer have to travel abroad to gain a reputable degree in a creative field – whilst having access to top-of-the-line resources that will foster their creative ambitions. For instance, FCAD is home to numerous creative research centers and labs, dedicated to admirable causes such as the Center for Fashion Diversity and Social Change, Center for Free Expression, and Center for Communicating Knowledge.
Faculty of Communications and Design Campus. Photo Via: Ryerson University Website
In this vein, Egyptian actor Sherif Ramzy was quick to venerate the benefits of Canadian degrees and fostering the flourishing relationship between Canada, Egypt, and the wider Middle East.
“It’s a field of study that’s critical and overlooked in Egypt. I trust Canadian education, and I think this new partnership will benefit the future generations of Egypt.”
Sherif Ramzy at the Ryerson Cairo Campus Launch Event.
If getting a world-class education and placing yourself at the forefront of this emerging inter-regional relationship sounds good to you, attending this bootcamp will put any student in good stead to apply! In fact, the cost of the ticket (400 Canadian dollars) will be detracted from your enrollment fee upon acceptance into the university.
Sherif Ramzy at the Ryerson University at Cairo’s campus. Photo Via: Universities of Canada in Egypt
The bootcamp, spanning 3 action-packed afternoons, is structured by splitting participants into groups. Each group, led by an expert mentor, will refine their original ideas within informative sessions to create a streamlined pitch to be presented on the final day.
Here’s who you can look forward to learning from at this exciting bootcamp…
Director of the Creative Innovation Studio at Ryerson University, Ramona Pringle
Ramona Pringle. Photo Via: LinkedIn
Pringle has one of the most impressive and expansive portfolios in the media sector. Following her post-grad degree at NYU, she began teaching at the world-famous Tisch School of Arts. Since then, she has found success as a Columnist, Producer, Editor, Actress, and Radio and Webcast Host! Her distinguished career led her to establish her own boutique production studio specializing in multi-platform media. If you’re looking to become a TV personality and dabble in all aspects of media, there would be nobody better to seek advice from than Ramona Pringle.
Executive Director at Pink Moon Studio, Dr. Emilia King
Dr. Emilia King. Photo Via: King Squared Media
After gaining her Ph.D. in Communication and Culture in 2018, King continued her teaching career at Ryerson University leading specialized classes such as “Creative Industries Research Methods.” She is now Co-Director of Transmedia Zone at the Creative Innovation Zone, which is an incubator that identifies and supports startups with innovative storytelling potential. She also recently launched pink moon studio, a creative consultancy that elevates the media output of companies in need of guidance. If you’re looking to master international digital media, Dr. Emilia King has you covered.
Co-Director of Entrepreneurship at The Studio FCAD, and Manager at the Fashion Zone at Ryerson University, Andrea Romero.
Andrea Romero. Photo Via: Ryerson University Website
Following Romero’s completion of her MBA in 2017, Romero quickly rose up through the ranks of The Fashion Zone at Ryerson. The Fashion Zone is Canada’s leading incubator for fashion-inspired startups. They’ve helped 160 companies generate $129 million in revenues, raise $32 million in equity financing and now employ over 1000 individuals. If you’re looking to supercharge your ideas in the fashion industry, Andrea Romero will be able to guide your ambitions towards success.
Spaces are limited, so register as soon as you can!
