With the United States undergoing the highest digital transformation in 2020, American web-hosting company, GoDaddy Inc., is here with a 3-step checklist to help Egyptian businesses achieve that same success. These 3 measures aim to help companies strengthen their market presence through digital channels while taking a sharper focus on consumer goods and e-commerce. It will also provide entrepreneurs with the intel they need to navigate this ever-evolving sector using GoDaddy’s interactive tools in the upcoming months of summer 2021.
According to The National Telecommunication Regulatory Authority (NTRA), the estimated number of online shoppers in Egypt reached around 200,000 per hour in 2020. Given that these upwards trends are expected to continue throughout 2021, GoDaddy’s tips are not only vital for a successful summer, but also year-long success.
“Summer months are regarded to be a bustling business season in Egypt. Building on the state’s efforts to provide coronavirus vaccine for all citizens, the pandemic-related measures are easing this summer as more people will be able to travel for vacation.”
–Selina Bieber, Senior Regional Director for MENA Region, GoDaddy
So, let’s take a look at what your digital business should be doing this summer:
1. Review your digital presence
With 54% of Egyptians using the Internet in 2020, small business owners and entrepreneurs need to have a digital presence to reach people wherever they are. If you don’t already have a website, you can easily build one with easy-to-use online tools like GoDaddy Website Builder, which lets you create a professional-looking, fully functioning, and responsive website for your business. You can also view data-based insights to see how your website is performing against industry competitors and manage your social profiles through a single platform.
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If you already have a website, now might be the right time to review its functionalities to make sure your website is supporting your overall business goals. Are people finding your website when they look for your products/services? Are they getting in touch with you using information from your website? Should you consider adding an online store?
Depending on how you answer these types of questions, this might be the summer you focus on search engine optimization or updating your website content, or maybe launching e-commerce solutions with GoDaddy WordPress eCommerce Hosting.
2. Review your lead-generation strategy
Having a digital presence for your business means that you can benefit from digital lead-generation opportunities. Email marketing is one of them. By adding a sign-up form to your website, you can start building your mailing list, and with a tool like GoDaddy Email Marketing, you can easily create and share email newsletters. In these newsletters, you can share the latest updates about your business, educational content related to your products, and campaign/sales announcements to stay connected with your customers.
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Another activity to consider is online advertising. Most website platforms like GoDaddy Arabic Website Builder and GoDaddy WordPress Hosting make it simple for users to connect their website with their social accounts and Google profile. Social media ads and Google ads can help generate more traffic to your website, which may bring more leads.
3. Plan ahead
In a world of variables, some things remain constant, so it might be useful to plan. For example, in the short term, you could consider associating your business with national holidays like the June 30 Revolution Day and Eid Al-Adha. You can create campaigns, sales, promotional coupons, or send special messages around those times. If you decide to run an integrated marketing campaign across digital channels, there are tools like GoDaddy Digital Marketing Suite that make it easy to create, manage and monitor your website, social media, and email marketing activities together.
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While there’s definitely a lot to launching and managing an online business, these 3 tips will guide you to planting the right roots for your business and sustaining your growth.
So, if you’re looking to set foot in the digital business sphere or brush up on your knowledge, head over to GoDaddy for more information.
