Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates and Minister of Presidential Affairs announced the launch of e&, marking the transformation ambitions of Etisalat Group into a global technology and investment conglomerate.
Sheikh Mansour highlighted the importance of the fast-evolving business landscape, which continues to present in the age of technological disruption. This newest Etisalat strategy aims to accelerate the growth that the world is witnessing through the creation of a resilient business model that is representing the Group’s main business pillars.
e& is one of the world’s largest technology and digital investment conglomerates, with good financial performance. The main responsibility of e& is to work on improving the consumer experiences across all segments, whether by innovating, creating, or deploying a variety of novel technologies.
This will actually happen through the upgrade in its business pillars of telecom, e& life, e& enterprise, and e& capital.
e& life will be focused on enhancing customer delight. This happens with being an integral part of the lives of its customers. As for e& enterprise, it will be the driving force behind the digital transformation of governments.
Last but never the least, e& capital will act as the engine for growth to the group, with it’s new acquisitions and mergers for the present and future.
