The Cannes Lions Egypt Office is thrilled to announce that—for the first time—the global Film Director and Co-Founder of Good People Films, Ali Ali, will represent Egypt as the Film Craft Lions Jury President at the 72nd Cannes Lions International Festival of Creativity.
This landmark appointment not only highlights Ali Ali’s exceptional contributions to the world of commercial filmmaking but also marks a significant milestone for Egypt in the global creative industry.
As Jury President, Ali Ali will lead the evaluation of the most outstanding film craft work worldwide, bringing his visionary expertise and Egypt’s creative voice to the forefront of this prestigious category.
Additionally, his appointment further reflects the Cannes Lions’ commitment to celebrating creativity across diverse regions and recognizing excellence in emerging creative markets.
Simon Cook, CEO of LIONS, shared his thoughts on this year’s Jury Presidents: “Ali Ali’s groundbreaking work and leadership have inspired many.
His appointment as the Film Craft Lions Jury President is a testament to Egypt’s growing recognition of creative talent. We are proud to have him bring his unique perspective and expertise to this critical role.”
A Spotlight on Creativity and Innovation at Cannes Lions 2025
Cannes Lions 2025 will feature a dynamic roster of global creative leaders serving as Jury Presidents across various categories. Alongside Ali Ali, the festival is introducing several updates, including the renaming of the Social & Influencer Lions to Social & Creator Lions to better reflect the influence of creators in the marketing world, and an expanded scope for Glass: The Lion for Change, which will now champion equity for a broader range of communities.
The Film Craft Lions category, under Ali Ali’s leadership, will celebrate the artistry, technical brilliance, and storytelling that define the best in filmmaking.
Mai Salama, Founding Partner of Creative Industry Summit and the Managing Partner of the Cannes Lions Egypt Office, congratulated Egypt’s creative industries on the amazing news and said: “Ali Ali’s appointment is proof that Egypt’s creativity speaks a global language. This is a win for our industry and a proud moment for us all.”
Cannes Lions 2025 is now open for submissions, with entries accepted until April 10, 2025. The festival will take place from June 16 to 20 in Cannes, France. For more information on awards, pass options, and festival highlights, visit www.canneslions.com.
