In a landmark move that promises to reshape the regional business landscape, LaunchPad
Expo and UNLOCK have signed a long-term partnership agreement, with the event now
officially Powered by UNLOCK. This collaboration brings together the region’s first offline
business lifecycle exhibition and the MENA region’s leading AI-powered business growth
enablement platform, setting a new benchmark for how companies connect, negotiate, and
scale.
LaunchPad Expo: Covering the Full Business Lifecycle
LaunchPad Expo is the MENA region’s first exhibition dedicated to the facilitation of the entire
lifecycle of a business. Designed as a one-stop destination for entrepreneurs, executives, and
industry leaders, the expo brings together a wide spectrum of services including marketing,
legal, investment, and technology.
By doing so, LaunchPad Expo addresses a long-standing gap in how businesses discover and
engage with service providers. Its mission is to cut the lead time for sourcing reliable partners
while building a hub that empowers companies of all sizes to accelerate growth more effectively.
UNLOCK: Growth, Procurement, and Capacity Building
UNLOCK is the region’s foremost AI-powered business growth enablement platform,
offering services that go far beyond matchmaking. Its platform combines:
● Scoping: Understanding business needs to identify the right services.
● Negotiation Support: Helping leaders secure the best possible terms with trusted
providers.
● Smart Procurement: Streamlining sourcing through advanced technology.
● Capacity Building: Supporting long-term, sustainable growth.
By blending technology with rigorous partner vetting, UNLOCK ensures that every connection is
not only relevant but also primed for success.
A Hybrid Growth Experience
The LaunchPad Expo x UNLOCK partnership creates a hybrid growth model that merges the
power of in-person engagement with intelligent digital procurement. Businesses will benefit from
tailored, vetted connections both during the event and throughout the year, transforming
networking into measurable growth opportunities.
“This is more than a partnership, it is a catalyst for change in the MENA B2B ecosystem,” said
Ahmed Elgarem, Co-Founder and Chief Marketing & Partnerships Officer of LaunchPad Expo.
“By combining our live event platform with UNLOCK’s procurement and capacity-building
expertise, we are creating the most comprehensive growth experience the region has ever
seen.”
“LaunchPad Expo is the first of its kind in the region, and our partnership with UNLOCK makes it
a catalyst for growth on a scale we have never seen before,” added Karim Saber, Co-Founder
and CEO of LaunchPad Expo.
Mona El-Kheshen, Co-Founder and COO of UNLOCK, commented: “With UNLOCK’s
AI-powered procurement technology at the heart of LaunchPad Expo, every connection will be
relevant, vetted, and primed for success, turning networking into tangible opportunities for
businesses.”
What to Expect in 2025
The first edition of LaunchPad Expo – Powered by UNLOCK will take place on November
14–15, 2025, at The GrEEK Campus, Downtown Cairo. The event will feature over 80
exhibitors and attract more than 3,000 visitors from across the region.
Highlights include:
● Welcome & Matchmaking Zone: Facilitated by UNLOCK to scope needs and connect
participants with tailored providers.
● On-site and Digital Networking: Meetings scheduled before, during, and after the
event.
● Expert-Led Sessions: Panels and workshops focused on growth and capacity building.
LaunchPad Expo is also proud to collaborate with The GrEEK Campus, Paymob, and Wuzzuf
as official partners, further strengthening its commitment to empowering businesses across the
region.
LaunchPad Expo is organized by The Strategic Company, a rising leader in delivering
large-scale, high-impact business events across MENA.
Exhibitors and sponsors are now invited to secure their spot at LaunchPad Expo – Powered
by UNLOCK. The expo offers direct access to the region’s most comprehensive growth and
networking platform, designed to connect businesses with the partners, knowledge, and
opportunities they need to succeed.
For more information and to register, visit: www.launchpad-expo.com
In a landmark move, LaunchPad Expo has officially partnered with UNLOCK, with the expo
now proudly Powered by UNLOCK. This collaboration brings together the region’s first offline
business lifecycle exhibition with MENA’s leading AI-powered business growth enablement
platform, setting a new era for how companies connect, negotiate, and scale.
LaunchPad Expo, organized by The Strategic Company, is the first exhibition in the region
dedicated to the full lifecycle of business. From marketing and legal to investment, and
technology, the expo brings together the partners and services leaders need to grow.
UNLOCK goes beyond matchmaking, providing scoping, negotiation support, smart
procurement, and capacity building, ensuring businesses access the right partners on the right
terms for sustainable success.
📅 November 14–15, 2025
📍 Cairo, Egypt
LaunchPad Expo is also proud to partner with The GrEEK Campus, Paymob, and Wuzzuf.
👉 Exhibitors and sponsors can secure their spot today at www.launchpad-expo.com
