Nado’s Jewellery unveiled ‘Meet Her’ during an exclusive evening on July 17th, introducing a new creative chapter for the brand through an immersive experience celebrating the many dimensions of modern womanhood.
Hosted at Palace Beach Resort, a luxury beachfront resort in Marassi overlooking the Mediterranean, the event took place on Egypt’s North Coast, the country’s premier summer destination renowned for its upscale hospitality, vibrant lifestyle, and iconic coastline.
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More than a campaign, Meet Her is an expression of Nado’s Jewellery’s identity and creative philosophy; it tells the story of a woman’s journey through four distinct worlds, Palace, Garden, Sky, and Atelier. Together, these four worlds invite guests to discover the brand beyond its jewellery, revealing the creative vision and storytelling that define Nado’s Jewellery.
Alongside the launch of Meet Her, Nado’s Jewellery also unveiled an exclusive capsule collection available exclusively at the Palace Beach Resort Marassi Boutique. Inspired by the spirit of the Mediterranean, the collection features playful motifs including fish tails, crabs, pearls, and other coastal elements, capturing the essence of summer on Egypt’s North Coast. Created exclusively for the season, the capsule collection celebrates the connection between fine craftsmanship and the destination that inspired it.
Upon arrival, guests were welcomed through a curated art corridor in collaboration with Art D’Égypte, where a series of contemporary artworks introduced the creative language of Meet Her. Serving as the opening chapter of the experience, the installation reflected Nado’s Jewellery’s belief that jewellery is an art form in itself, establishing a dialogue between artistic expression and fine craftsmanship while setting the tone for the immersive journey ahead.
As the sun set over the Mediterranean, the experience concluded with a beachfront dinner overlooking Marassi’s coastline. It marked the final chapter of the evening, celebrating the vision behind Meet Her and the women who continue to shape the story of Nado’s Jewellery.
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The event brought together a distinguished gathering of cultural figures including Dr Hala El Said, Nadia Al Gendy, Dr Reem Nouman and Dr Ashraf Shiha, all united by a shared appreciation for art, design, craftsmanship, and fine jewellery.
Guests were also treated to a live performance by renowned percussionist Nesma Abdelaziz, whose captivating performance became a highlight of the evening. The performance added another layer to the experience as guests came together to celebrate the launch of Meet Her.
With Meet Her, Nado’s Jewellery continues to redefine contemporary luxury by creating experiences that come together, extending beyond jewellery to celebrate individuality, creativity, and the many facets of modern womanhood.
