creativity

Ever Thought Your Creativity Was Limited? Science Says Think Again.

There is one myth surrounding creativity that we were all told is a fact, namely the ‘Breed myth‘….

4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation

From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal…

Imagine if: Seeking Environmental Solutions Outside the Box

We are living in a critical era in the history of our planet. Pollution, waste, climate change,…

4 Essential Lessons and Eye-Openers For Egypt’s Startup Ecosystem At RiseUp From Home

The Egyptian-born and esteemed entrepreneurship platform, RiseUp, recently held a special virtual event in response to the COVID-19 crisis….

6 Compelling Insights and Takeaways From the Creative Industry Summit 2020

For all individuals and businesses whose work has creativity at its heart, the Creative Industry Summit is a whirlwind…

At the Creative Industry Summit This Year: 15 Impressive Speakers We’re Eager to Engage With

It’s July, and Egypt and the MENA region have been suffering from the COVID-19 pandemic for more than a…

Three Lessons From Egypt’s Inertia on Fighting COVID-19

The leading Egyptian real estate developer, Inertia, has been taking a socially responsible and proactive approach since…

6 Summits That Rocked 2019 and Seem Promising in 2020

1. Startups Without Borders Summit There are a lot of indicators that the Egyptian startup ecosystem is rapidly progressing and…

A Cannes Lions Official Representative of Egypt private screening
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From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising

Think of your most recent favorite advertisement or campaign and ponder on why…

Here’s What You Need for a Productive Night in

Sometimes you just need a night in to catch up with yourself and drown out all the world’s noise….