Serious Business

How Rahet Bally Is Trying To Help Women Deal With Motherhood

When she was put in a difficult situation where she had to adapt to becoming a mother…

This Egyptian Startup Sets out to Preserve Arabic Through Edutainment

“It’s a challenge for kids to start loving Arabic animations because the content in English cartoons is much more…

Papa Told Me: The Story of an Egyptian Rapper Against Patriarchy

The music industry is one of the most challenging industries in the world, as it is…

The Amazon Rainforest Is Burning and Here’s How it Affects Us

The Amazon rainforest fires are currently one of the most debated topics around the world.  According…

A Cannes Lions Official Representative of Egypt private screening
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From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising

Think of your most recent favorite advertisement or campaign and ponder on why…

Exploring Egypt’s Investment Options

“Rule number one: never lose money, rule number two: never forget rule number one,” CEO of Berkshire…

Fabric Hut: Art And Design Re-Imagined

The process of searching for good fabric with the design that fits your preferences is a hassling…

5 Youngsters On Working This Eid

What does it feel like to work on one of the country’s longer holidays? Not great, one would assume….

Boujee: The Egyptian Clothing Brand Hijacking The Fashion Industry

Inspired by the French historical definition of bourgeoisie, and the rising relevance of the term boujee in…

Omar Harbi: The Story Of A Freelance Photographer

Imagine yourself making a living out of freelancing as your only source of income. It may seem…