Serious Business

Boujee: The Egyptian Clothing Brand Hijacking The Fashion Industry

Inspired by the French historical definition of bourgeoisie, and the rising relevance of the term boujee in…

Omar Harbi: The Story Of A Freelance Photographer

Imagine yourself making a living out of freelancing as your only source of income. It may seem…

In the Words of Psychologist Farah El Miligui: Navigating Boundaries in the Workplace

It’s an interesting time to be a globalized Egyptian. A coffee kanaka in a world of Nespresso. As a psychologist…

The Pin Factory: Adam Smith’s Allegory Of Division Of Labor In 2019

Productivity and revenues are some of the key elements that businesses aim to enhance, in order to…

Had Fun With FaceApp? Now They Can Use Your Submitted Pictures As They Please

You’ve probably seen the aged version of the celebrities you follow, the friends you have and perhaps even yourself…

Ghost Production: Egyptian Musicians Selling Their Ownership To Make It In The Music Industry

“In the beginning, I sold tracks where the agreement stated that I would lose all of my…

Speakers You Need to Catch at This Year’s Social Media Day

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Here’s How Caroline Beauty Is Changing The Cosmetics Game In Egypt

“What’s unique about us is that we give customers the opportunity to customize their cosmetics and watch their products…

Everything You Need to Know About This Year’s Social Media Day Summit

Stories are one of the most instrumental ways to place ideas into the world. Every single day of our…

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The Egyptian Who Founded Missing Children Is Taking It To The Next Level

Missing children was an online initiative. Now we’re in the process of turning it into a fully-fledged organization; an…