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Ranking Ramadan 2022 Ads!

Ramadan is basically the ads season, and once again, the race has started. And so, we brought you some of…

4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation

From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal…

What Ads Are You Enjoying In The 15-Minute Commercial Breaks?

The konafa. The sambousak (sambosa for those who prefer that spelling). The qamar el din. The series….

Had Fun With FaceApp? Now They Can Use Your Submitted Pictures As They Please

You’ve probably seen the aged version of the celebrities you follow, the friends you have and perhaps even yourself…

How Humor Equates to Money in Egyptian Advertising

Egyptian culture is filled with color and vivid personalities. People are generally outspoken and friendly with one another, which…